my company

  MY COMPANY PROFILE

R.Y.S.Z ARE FIRST WORDS OF FOUNDER

OUR TAGLINE IS “STYLE IN YOUR HAND”

Hystory

Our Shop R.Y.S.Z Established at 17 August 2014  but Operating at 12 October 2014 because we searching for market or consumen and promoting our product, our product is fashion stylist, founder R.Y.S.Z are Ricky, Youngky, Siti, Zikry. R.Y.S.Z now can you founded at Progo Street no.149 Bandung

Vision

Build a profesional Clothing and acc company with global standart

Mision

Improving Local Product qualities to preserves their location in global market

OUR 5 FORCE

Buyer Power: Moderate pressure

Despite the current global economic downturn, the apparel retail industry continues to grow at a healthy rate and this, coupled with the absence of switching costs for consumers and great product differentiation, means that rivalry within the industry is no more than moderate. R.Y.S.Z customers are generally middle to upper class families who have relatively high buyer power as they tend to have more disposable income. There are other apparel retail supplier that provides relatively similar product lines to R.Y.S.Z; buyers may therefore require more fashionable or innovative product line as compared to the current offerings.

Supplier Power: Low pressure

As international trade liberalizes, supplier power in the global industry is decreased through competition from manufacturers in low-wage regions, most notably China. Suppliers are further weakened by their lack of diversity, which makes the apparel retail industry highly important to their business. R.Y.S.Z coordinates the different licenses given to each partner: Devanlay for apparel and leather goods, Pentland for footwear, Procter & Gamble for fragrances, Marchon for eyewear, Movado for watches, Zucchi Group  for home textiles, and GL Bijoux Group for fashion jewelry. With the existence of licensing agreement, supplier power is further diluted as they have certain requirements to follow with very limited space to maneuver.

New Entrants: High pressure

The global apparel retail industry has grown only modestly in value in recent years, which limits its attractiveness to new entrants. Negligible switching costs for consumers mean that they are free to transfer their custom to a new player. Retaliation by existing players, such as the launch of a price war, is a possibility, especially where a new entrant moves into a more concentrated segment.

Substitutes: Moderate pressure

Clothing has more functions than just keeping the wearer warm; it also acts as a signifier of socio-economic class and a way of displaying individual identity. Counterfeit clothing can be a significant threat to revenues in some countries, such as China, India and Indonesia. Although R.Y.S.Z has implemented multiple measures against counterfeit clothing, the fake products can still be seen everywhere. This means that there are plenty of substitutes circulating in the market, and possible revenue loss.

Rivalry: Moderate pressure

The global apparel retail industry is fragmented. There is room for large numbers of smaller players in this industry. An industry performance no more than moderate over the past five years only partly ameliorates rivalry. Although R.Y.S.Z has numerous direct competitors such as Fred Perry, Ralph Lauren and Tommy Hilfiger, the brand still have sizeable loyal customers.